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How to Get Discovered as a Creative in Clarkston, Michigan

As a creative professional, it can be difficult to get your work seen by the right people. If you're based in Clarkston, Michigan, there are a few things you can do to increase your chances of being discovered. From writing a business plan to using online tools to reach a wider audience, here are some tips on how to get your work noticed.

Write a Business Plan

One of the best ways to increase your chances of being discovered is to write a business plan. A business plan shows that you're serious about your craft and that you're willing to put in the hard work to make your business successful. It also demonstrates that you have a clear vision for your business and that you know what steps you need to take to achieve your goals. If you're not sure where to start, there are plenty of resources available online or you can hire a professional business consultant to help you write your business plan.

Create a DBA

Another way to make sure your business is discoverable is to create a DBA (doing business as). A Michigan DBA allows you to register more than one business name with the state so that it appears in public records. This makes it easier for potential customers or clients to find you when they're searching for businesses in your industry. You can apply for a DBA online or at your local county clerk's office.

Use Online Tools

There are a number of online tools available that can help you get your work seen by more people. Social media platforms like Twitter and Instagram are great for promoting your work and connecting with potential customers or clients. You can also create an online portfolio or website where people can view your work and learn more about your business. Make sure to include clear contact information so that interested parties can easily get in touch with you.

Build a Network

In addition to promoting your work online, it's also important to network with other professionals in your field. Attend industry events or join professional organizations related to your field. This will give you the opportunity to meet potential customers or clients face to face and build relationships with other businesses in your area. Joining the Clarkston Area Chamber of Commerce opens up all kinds of networking opportunities for you, so take advantage of being a member. You can also reach out to family and friends for help promoting your work or for introductions to people who might be interested in what you do.

The Benefits of Forming an LLC

Starting an LLC, which stands for “limited liability company,” is a great way to protect your brand as you get up and running. This is a type of legal structure that offers protection for your personal assets in case your business is sued. If you form an LLC in Michigan, your personal assets (such as your house and car) cannot be seized to pay off business debts. This is an important consideration for creatives who are starting a business venture.


Finally, it's important to remember that success takes time and perseverance. Don't get discouraged if you don't see results immediately – keep working hard, and eventually, people will start taking notice of your work.

If you're a creative professional living in Clarkston, there are several things you can do to increase your chances of being discovered. From writing a business plan and creating a DBA to using online tools and networking with other professionals, these tips will help put you on the path to success.

Photo: Unsplash