Ally secures Country Music Superstar Keith Urban to headline the 2026 Ally Community Concert

GRAND BLANC, Mich. – Tournament officials announced today that country music superstar and singer-songwriter Keith Urban will headline the ninth annual Ally Community Concert. The four-time Grammy Award winner with 15 Academy of Country Music Awards and 13 CMA Awards, including twice named Entertainer of the Year, will take the stage on Saturday, August 29, 2026, on the driving range at Warwick Hills Golf & Country Club following the second round of competition at The Ally Challenge presented by McLaren.

“We're turning Warwick Hills into a must-visit destination from August 24-30 with The Ally Challenge presented by McLaren,” said Jeff Cumberworth, senior director, Marketing at Ally. “You'll get world-class golf, incredible concerts, and great activities—all rolled into one amazing week.”

In related news, 2026 tickets for The Ally Challenge presented by McLaren go on sale this Friday, April 17 at 10 a.m. (EDT). The tournament is open to spectators from Thursday (August 27) to Sunday (August 30) and ticket prices start at $15. For a complete listing of ticket options please CLICK HERE to visit the tournament website (theallychallenge.com).

Access to the Ally Community Concert featuring Keith Urban, and Friday’s fifth annual Concert @17 presented by Soaring Eagle Casino & Resort require the purchase of a valid tournament ticket. Details regarding this year’s Friday concert will be announced in the coming weeks.

“Saturday will once again be an unforgettable day at Warwick Hills thanks to Ally… They continue to provide the music industry’s top talent for the Ally Community Concert, and this year they’ve raised the bar yet again,” said tournament director Erin Stone. “Keith is a global icon and one of country music’s most influential artists! He is sure to thrill fans on Saturday, headlining a week of world-class golf, fan destinations and special events. There is something for everyone at The Ally Challenge presented by McLaren.”

The 2026 Ally Challenge presented by McLaren will take place the week of August 24 – 30 at renowned Warwick Hills Golf and Country Club.

The Ally Challenge is a Regular Season PGA TOUR Champions event in 2026, which will give way to the Charles Schwab Cup Playoffs⎯a season-ending, three-tournament series that and concludes with the Charles Schwab Cup Championship in Phoenix, Arizona, used to determine the TOUR’s season-long champion. The 2026 PGA TOUR Champions schedule features 28 events, with players competing for more than $70 million in total prize money, the highest in PGA TOUR Champions’ 46-season history.

All three rounds of The Ally Challenge presented by McLaren will be broadcast on Golf Channel.
Since its inception in 2018, The Ally Challenge presented by McLaren has donated more than $9.6 million to support charity.

For more information about The Ally Challenge, please visit www.theallychallenge.com. For the latest Ally Challenge news and updates on social media follow the tournament on Twitter and Instagram at @AllyChallenge and on Facebook at Facebook.com/AllyChallenge.